Social Listening
Live social signal detection with AI-powered consumer intelligence
Agent Pipeline
Scans X/Twitter, Reddit, TikTok, beauty forums, news
Clusters signals into themes, detects anomalies and emerging patterns
Generates research hypotheses and predicts trend trajectories
Proposes research projects with methodology and sample design
Produces executive-ready summaries with confidence scores
Peptide skincare overtaking retinol discussion on TikTok
#PeptideGlow and #PeptideSerum are trending with over 2.3M posts this week alone, with users comparing results vs retinol routines.
Reddit r/SkincareAddiction debate on fragrance-free reformulations
Thread with 4.2k upvotes: 'Why are brands quietly adding fragrance back in? My Dove cream changed formula.'
Rising consumer concern about microplastics in exfoliators
BBC, Guardian and Vogue UK all covered new research linking exfoliant beads to marine contamination — consumer petitions now circulating.
Gen Z driving 'skinimalism' movement with multi-use SPF products
Influencers advocating for 3-in-1 SPF + moisturiser + tint products. 89% increase in mentions vs last quarter.
Niacinamide + Zinc combination gains cult following among oily skin segment
'Skin flooding' technique using layered niacinamide products sees 1.8M views across top videos this week.
Clean beauty claims scrutinised — 'greenwashing fatigue' emerging
r/NaturalBeauty users increasingly frustrated with vague 'natural' claims. Demand for third-party certifications rising.
2,847
Signals Scanned
12
Themes Detected
6
Hypotheses Generated
3
Projects Proposed